Weymouth, MA (PRWEB) June 08, 2011
A new study from InfoTrends entitled, Mobile Technology: Making Print Interactive, is designed to determine the importance of combining print and mobile technology to activate, cultivate, and engage customers. Amid a sea of marketing messages that are bombarding consumers every day, this study will explore marketers? intentions for creating integrated marketing campaigns that leverage the only two forms of portable media?print and mobile.
Bryan Yeager, a Senior Consultant at InfoTrends, states, ?The market has seen a growing number of examples of major brand companies combining print and mobile technologies to deliver enhanced value through engaging activities. Mobile-enabled ads, postcards, billboards, packaging, and labels can be part of a blended mobile/print solution. This opens the door to new service revenues for providers, including delivery, management, measurement, and optimization of integrated campaigns.?
This benchmark InfoTrends study will explore the concept of print/mobile-optimized marketing campaigns from the perspective of consumers, marketers, infrastructure providers, and print service providers. It will discuss where the market is today, provide projections for the future, and deliver valuable insight on combining mobile technology with print advertising and marketing. The study will provide strategic information to help executives and business owners: